A competitive analysis was conducted to evaluate how Relay compares to other ride-sharing platforms. Since no direct competitors were found in Canada, the research focused on U.S.-based platforms and indirect competitors, such as general ride-sharing apps not specifically designed for kids. This helped identify key opportunities for Relay to stand out in the market.

The analysis highlights Relay’s unique position as an all-in-one platform that combines ride scheduling, in-app communication, real-time GPS tracking, and AI-powered ride notifications. Its focus on community-driven connections through public and private group channels further sets it apart. By assessing competitors' strengths and weaknesses, the research also identified actionable improvements to enhance user experience, design, and features.

For more details, check out the full report.

Relay's Smart Route Matching streamlines carpooling by automatically suggesting ride matches based on similar routes and times. Previously, parents had to manually coordinate schedules with other individuals, but with Relay, the process becomes effortless with just a few taps.

The app also estimates ride time changes based on different matches, allowing parents to quickly form carpools with others heading to the same destination based on their preferences. This not only saves time but also makes kids transportation more efficient, easing the load for parents.

Relay prioritizes safety just as every parent does for their child, with features designed to provide confidence in every ride.

• Real-Time GPS Tracking — Parents can track their child’s ride from start to finish, ensuring peace of mind.
• AI-Powered Ride Notifications — Timely updates on ride progress and arrival times keep parents informed, making them feel as if they’re riding along.
• Unique Ride PIN — A secure, trip-specific PIN ensures kids enter the correct car, adding an extra layer of protection.

By leveraging technology, Relay not only addresses common ridesharing concerns but also empowers parents to manage their children’s transportation with ease and confidence.

No parent would hand their child off to a stranger—that’s why Relay builds a trusted community. Instead of random drivers, parents connect with others from the same school or activity group to share the driving load. Every parent we surveyed preferred ridesharing with familiar faces!

To ensure security, identity verification is required to join school groups, confirming all members have children at the same school. Parents can also create private groups with their trusted network, using in-app messaging and coordination tools for seamless rideshare planning.

Beyond convenience, ridesharing strengthens connections, helping both parents and kids build closer relationships within their community.

The promotional video takes a storytelling approach, highlighting the real-life challenges parents face with transportation. It showcases how Relay simplifies carpooling and fosters a stronger community, emphasizing the app’s benefits and its positive impact on daily life. By focusing on the emotional connection between parents and children, the video aims to resonate with viewers, encouraging them to try Relay and experience the difference.

This project would not have been possible without the team's hard work. Thank you to the team and the amazing young actors for bringing the story to life!