Packaging Design
Summary
Tea Master is a premium ready-to-drink tea series that brings the authentic taste of Chinese tea to modern life. Designed for the Canadian market, the packaging features a clear dieline and bilingual English and French labeling for accessibility. More than just a drink, Tea Master blends traditional Chinese values with tea culture, promoting vitality, harmony, and clarity while inviting people to slow down and enjoy a moment of balance in their day.
Design Tools
Skills
- Packaging Design
- Branding
Design Concept
The Tea Master series blends Chinese philosophy, nature, and cultural symbolism into a visually captivating and meaningful design.
- Green Tea (Earth) — Warm yellow with Bamboo, symbolizing harmony and balance.
- Black Tea (People) – Burgundy with Orchid, representing clarity and refinement.
- White Tea (Sky) – Soft blue with Plum Blossom, signifying vitality and resilience.
Inspired by the Four Gentlemen plants in Chinese culture, the interplay of color and botanical elements ensures that each can is not just packaging but a piece of storytelling, connecting tradition with contemporary aesthetics. By integrating these timeless symbols, the Tea Master series transforms tea drinking into an experience.
Dielines
